Donaldsonville, La. – Ascension Public Schools and Capital Area Human Services is launching a local media campaign this summer to bring awareness of teenage abuse of prescription drugs. "Lock Your Meds" is a national campaign created by the National Family Partnership and includes striking images and alarming facts about this very real threat.
Nationally, 6.5 million people age 12 and older report abusing prescription drugs and 66 percent of people over 12 who abuse prescription drugs get them from friends and family.
"Our latest data shows four percent of tenth graders and six percent of twelfth graders in Ascension Parish admitted to abusing prescription drugs. It is even happening to one percent of sixth graders right here in our community," said Ascension Public Schools Superintendent David Alexander. "The goal of this campaign is to bring awareness to parents and guardians about this problem and to encourage them to limit access to prescription drugs in their homes."
Elements of the local campaign include: posters, a parent brochure, a public service announcement for radio, a public service announcement for television, and social media ads.
"An important element of this campaign will be making the information available to parents and guardians. That is why we will ask local pharmacies and doctor's offices to partner with us to deliver these important messages," said Alexander.
For more information about the campaign and to download materials, visit www.apsb.org/page/lock-your-meds. Those wishing to partner with Ascension Public Schools for the Lock Your Meds campaign should contact Coordinator of Student Services Linda Lamendola at 225-391-7272.